Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Tuesday, October 27, 2009

logo a go go


bzap logo circle
Originally uploaded by cosmosmoonjewelry
My maker's mark - or Logo....Mark this one up as another thing that I've put off and delayed and never could decide....For the past 10 years I have gone without, making my mark on my pieces with a hand engraver, which works ok but is not the level of craftsmanship I want for my work.

I had a stamp for my metal work made years ago...it was from my years with my original last name- and fine for that period of my life....but ... (yawn...) boring design, and wrong initials as of Dec. 1995 (when Guido and I got hitched)

with a last name like Brusa Zappellini you can really Design something!
But what???I decided that I would work with my abbreviated signature. "BZap" and make it similar to how I initial my work currently...

BUT...can I be certain that I am going to like it / use it for the foreseeable future?what if I get sick of it? would it look like I want it? do I have an extra chunk of money to get this made? Questions...uncertainty...and the monster- INDECISION!

ahhhh indecision! be gone!

yeah, that's right indecision...I've got weapons against you now! HA! First I pull out my EtsyMetals team...a gaggle of talent and design wizards they are...and I ask opinions on my two designs from them.....
(the votes are coming in - but I won't divulge the preference just yet, as to not sway the vote)

Then, I get my twitter tool going and post a couple of links to these images I posted on flickr...(still waiting to get response...sometimes it's like that..)

and of course, I am a Facebook addict, so I post these to my profile.
But I wasn't done yet! here's my chance to glean a bit of blog power too!

Yes, I'm asking for opinions here as well- sorry to make you work and read, but I'll make it simple- you can comment simply by saying circle or letters...and that would give me your vote-
And with this, we can work together to beat back indecision, and celebrate professional progress!

once more into the blog good friends! tally ho~ M

Monday, November 3, 2008

Tangents.....the path less followed

As creative people we all have the tendency and desire to explore new ways of creating.


I am definitely guilty of going off on a tangent for weeks on end in my studio...then later, thinking..."what was I doing?"And ending up with what I call my (excuse me) "little bastards."





Here's the thing...despite the unflattering name, I really love these pieces. They almost never have continuity with what I usually do in the studio, or within their group. Just a bunch of really diverse pieces, looking like they were made by different artists.





I could probably have a show and assign different artist names to each piece and nobody would know the difference!



Why do I love them so? Because they represent to me the essence of artistic freedom and creativity. Let's face it, in order to have our "work" recognised artists and designers have to cultivate a "signature style". It is essentially our version of visual "branding".



Many people like the comfort of the familiar, especially when buying something.And having an oddball piece or two in a collection can be unsettling. It raises questions, like whoa, what IS that? where did that come from? why is it here?? and so forth... But I try to twist it around, to think...ok, that's a new path...I wonder where that will lead?



And lead to something they do, these unique journeys into a path less taken. Though I may not use anything from a piece or a technique that I tinker with, the result from having that freedom is reflected in all my future work. And then, down that twisting path, another fork in the road will present itself, leading to more openings and questions.






So today I salute all my tangents and their resulting oddball pieces. Hey, who knows, perhaps I will find another fork in the creative road....which path will I take? and where will this lead? With acceptance to work a little "dirty" I may just find my next exciting groove!

ganoksin

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