Friday, April 3, 2009

Metalsmithing's New look

Have you seen SNAG's  new Metalsmith Magazine format?      
(if you are asking what SNAG is click here)

it has been re-designed , with new content and easier to read typeface. 

I must say, I have been quite vocally critical in the past of the magazine, 

but I am honestly happy with the new look and content!

why the change of heart? (you may ask.....)

I've done a lot of thinking on this subject for a while. 

I do have a great interest in the future of SNAG and metalsmithing, 

so the magazine’s content always has a deep impact on me. (such a sensitive artist...)

I had felt for a while that “Metalsmith” was really the voice of the organization, 

so when I saw last year’s Exhibition in Print (EIP) I was concerned that SNAG was lost to me, 

and I pondered if it was relevant to me, or many of my peers.

coming to a conclusive opinion on the Exhibition in Print was a struggle for me, because I also have a deep appreciation for the artistic process.

I know the import of pushing the envelope, and furthermore I believe that part of pushing the envelope usually means creating a visceral reaction. 

It's just the nature of the beast. I think that last year’s EIP succeeded in that aspect. (Laughing a bit while I type that).

I think I just got jangled more than anything, (and I'm sorry if my response was too harsh) 

which I believe is what many of the piece’s that were displayed were meant to do. 

So, upon reflection, I now think that the issue was successful, even if I didn’t particularly relish it’s effect.

ok, so about the new Metalsmith Format,  I feel I must share my analogy:

Before the re-design, I would read Metalsmith like I was taking a dose of medicine: 

good for me, perhaps, but still sometimes difficult to take.

Now, the new format feels like a vitamin:

desired tool to keep myself healthy, proactive (and yes, sometimes a little hard to take as well)

So, with a re-designed Magazine, a bright and Shiny new Orchid forum design (looks GREAT!) 

and a few hundred hours in the studio, what gorgeous creations will you bring to the table? 

I don’t know about you, but I am excited by our possibilities......

Happy ‘Smithing!

Maureen Brusa Zappellini 

1 comment:

Valerie said...

I agree last years Eshibition in Print was a little hard to take, but I always find Metalsmith inspriational and an interesting read.


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